Discover what elite, high achieving, performance masters know
They are unlocking their potential and setting standards of achievement.
- More than 3.3 million girls participate in high school sports in America (roughly 8 million high school athletes)
- 42% of intercollegiate athletes are women
- 94% of women in the C-suite played sports – 52% at the university level
- Women represent 60 percent of the half-marathon participant base and are the reason the sport grew substantially in the past seven years
- 89 Million NCAA fans are female
More and more women across the world are doing sports.
There is a “cultural shift” towards increased participation across sporting categories by women. The big three performance brands — Nike, Under Armour and Adidas — are turning their attention to the women’s market, in which they see fueling growth in the years to come.
“Aside from the digital revolution, the rapid rise in the importance, influence and value of female fans has been one of the most distinctive shifts in the sports marketing landscape in the last 50 years.” – Women and Sport, Repucom
“Everyone sees the glory moments, but they don’t see what happens behind the scenes.
There are moments that aren’t great.
Those are the moments in which you learn the most.
I think it’s amazing for people to be able to have some insight, to be able to see what really happens.”
Most decorated female track and field star in U.S. Olympic history
9 Olympic medals, Record 16 IAAF World Championships medals
11 gold, 3 silver, 2 bronze
9 Olympic medals, Record 16 IAAF World Championships medals
11 gold, 3 silver, 2 bronze
